The AI-powered business operating platform for SMEs.

This isn't a concept deck. The connected experience already exists built and funded by the founder.

Founding Customer Commitment

OVER A$300M of INNOVA projects in  delivery

Metropolis team onsite · INNOVA Shailer Park · July 2026

INNOVA Rochedale INNOVA Shailer Park INNOVA Strathpine INNOVA 221

“Opalus has been central to the success of the INNOVA brand, providing end-to-end project support with a strong focus on market positioning, marketing, sales and contract administration. Across two developments representing A$110 million in project value, INNOVA Rochedale was fully sold at completion; after one subsequent sale fell through, only one of its 52 warehouse and café premises remains available. INNOVA Shailer Park is already more than 95% unconditionally sold with construction underway.

Working together has also highlighted the complexity created by disconnected systems across a multi-company group. Having reviewed the OPAL prototype, I can see how it brings those functions into one connected platform. It is exactly what our business needs, and we are committed to migrating to OPAL.”

Brendan Maletto Director · Metropolis Development Group Pty Ltd mtdev.com.au

01 — Why OPAL Exists

I wasn't looking for a startup. I was looking for one platform to run the business.

Eric Kay , Founder / CEO

Experience at the core

I began my career developing software for complex business operations, then spent three decades building businesses and using technology to improve how they run.

The operating reality

Accounting, CRM, HR, documents, marketing workflows and AI were spread across disconnected applications, spreadsheets and manual workarounds.

The catalyst

When a legacy accounting product was withdrawn, it exposed the wider issue: replacing the ledger alone would still leave the business fragmented.

That is why we built OPAL

Accounting at the core, with the rest of the business connected.

Founder-market fit isn’t the pitch. It’s the origin.

02 — The Problem

SMEs pay for six tools and still can't see their business.

Accounting, CRM, HR, recruitment, documents and workflow live in separate systems that were never designed to talk.

No operating view

Owners can't see finance, people, customers and workflow in one place. Accountants see the numbers, not the operating context.

Fragmented chaos

Accounting, CRM, HR, recruitment, job costing, documents, workflow and reporting are fragmented across separate systems.

The same data, re-keyed

Every tool holds its own copy of the truth. Reporting means exporting, reconciling and manually rebuilding it in spreadsheets every single time.

03 — The Solution

Accounting at the core. The business connected around it.

Accounting remains the source of truth while every operating function shares one connected record.

04 — Why Now

A focused market across five planned countries and Europe. at the same time.

Forced cloud migration creates the replacement moment; connected AI raises the standard for what comes next.

05 — AI & Automation — With Control

One AI layer. A complete view of the business.

OPAL connects finance, customers, people, projects, documents and workflow, then turns what it finds into useful, controlled action.

Cross-Module Intelligence

Ask across the entire business.

Ask any authorised question across finance, banking, CRM, HR, recruitment, projects, documents and workflow, and receive one source-linked answer.

ONE QUESTION  →  ONE CONNECTED OPERATING VIEW

Capture every invoice

Monitor authorised mailboxes, extract invoice data, match suppliers and purchase orders, and prepare approval-ready drafts.

Reconcile and explain

Match bank activity, surface exceptions and explain what remains unresolved, without rebuilding the story in spreadsheets.

Detect fraud and risk early

Flag duplicates, changed bank details, overdue approvals and unusual movements before they disrupt the business.

Turn messages into action

Summarise threads, extract commitments and due dates, draft replies and propose the next task.

Forecast what comes next

Surface cash, pipeline, people and operational trends — with forecasts and management commentary in context.

06 — Market Opportunity

Two forces are resetting SME software,

A bottom-up addressable universe aligned to a credible expansion path.

*Illustrative revenue proxy: US$335 per business per year, consistent with the current deck. TAM combines the five planned markets and EU-27, including CEE; national business definitions differ. Sources: US SBA, Statistics Canada, UK DBT, ABS, Stats NZ and Eurostat. SOM: OPAL Financial Model v8.0. Net revenue is after discounts promotions; exit ARR is Month-60 net billed MRR ×12.

07 — Product Evidence

A working prototype today. The Foundation Release commercializes it.

This isn't a concept deck. The connected experience already exists — built and funded by the founder.​

High-fidelity prototype completed

08 — Market Precedent

It has happened before, in this exact market.

Xero entered an incumbent accounting market with a better delivery and distribution model. It did not invent accounting.

ASX: XRO JUL 2026A$74.34 JUN 2007A$0.90

Subscribers 1,406 → 4.92M 3,500× FY08 → FY26

Revenue (AUD) $0.12M → $2.45B ≈20,900× FY08 → FY26

Market Cap (AUD) ~$49M → ~$12B ~245× 2007 NZX IPO → JUL 2026

Simplified endpoint trajectory, not a daily trading chart.

Precedent, not equivalence. Sources: Xero NZX IPO, Jun 2007; Xero FY08 Annual Report; Xero FY26 market release; ASX listing history and market data, Jul 2026.

The playbook — and where OPAL goes further

Xero changed how accounting software was delivered, distributed and adopted — cloud delivery, accountant-channel distribution, subscription economics. OPAL applies the same entry logic into the same market, then extends beyond accounting into the operating platform.

09 — Competitive Landscape

Compared on accounting. Positioned as the platform

Accounting tools stop at the ledger. Operating suites run the business — but were built for the enterprise.

Built for SMEs Built for Enterprise

Xero

QuickBooks

MYOB

NetSuite

SAP

SME-native · whole business

Records the business Operates the business

Why the gap stays open

Add-on economics

Incumbents monetise partner marketplaces. Absorbing CRM, HR and workflow would cannibalise their own ecosystems.

Single-entity architecture

Multi-company and intercompany were never designed in. Retrofitting a ledger core is a rebuild, not a feature.

AI bolted on, not built in

Incumbent AI summarises. OPAL is designed to prepare approved actions across the whole business — with an audit trail.

Incumbents are compared on accounting. OPAL is the operating platform.

10 — Business Model

Priced like a platform, not like a ledger.

Illustrative subscription tiers and blended-ARPU economics, benchmarked against incumbent accounting pricing.

Year 1 Australian launch pricing · AUD

Prices shown in AUD (Year 1 Australian launch). The financial model runs these in US$ — Starter ≈US$17.58 · Growth ≈US$62.57 · Group ≈US$125.84 per month — as the capital raise is denominated in US$.

11 — Go-to-Market

Four advantages. Each one compounds.

Both channels run on the founder's in-house digital marketing operation — active since 2016 — rather than outsourced agencies.

Accountant / adviser channel

Trust-led

SMEs rely on advisers for accounting-system decisions. Targeted acquisition of accountants, commission-based referral, practice-led client migration and partner certification.

Direct SME acquisition

Demo-led

Reach owners directly with the operating-platform story — demo-led outbound, founder-led sales, case studies and referral loops. Modelled separately from the partner channel.

Land

Accounting-core entry

Expand

Modules switch on as needed

Scale

Seats & entities grow with the group

Partner

Adviser-channel distribution

12 — Meet the Team

Built by operators who understand business — and the technology behind it.

Eric Kay

Founder / CEO

Founder and operator with 30+ years across technology, marketing, advisory and property. Began in software development, including as an early developer at a company that later became a multibillion-dollar ASX-listed business; has since built and exited businesses across multiple sectors.

30+ yrs operator · software foundation · multiple exits · US$500K committed

Nazil Udupi

CFO

Finance leader with 12 years of experience across KPMG audit, group consolidation and ERP platforms including SAP, Oracle and Hyperion. Brings hands-on experience in financial reporting, automation and control design to OPAL.

KPMG audit · ERP consolidation · FMVA® certified

Eashan Sahu

Project Director

Programme and strategy leader, with experience across PwC, HDFC Bank and Embassy Group. Supports OPAL’s delivery planning, budgeting, risk coordination and cross-functional execution.

Programme delivery · Budgeting & risk · Cross-team leadership

Ranjith Radhamanohar

Chief Enterprise Architect

Enterprise architect and AI leader, 27+ years across banking, insurance and telecom (IBM, Capgemini, HSBC, ING, AXA). Leads OPAL's technical architecture — AI, data engineering and cybersecurity.

TOGAF & ArchiMate · AI & cloud · led 100+ seat teams

13 — Funding Milestones

Founder funding delivers the browser platform. US$1.5M funds validation, Australian launch, controlled GTM and product-market fit.

Four operating gates lead to a targeted Month 15 seed close; a fifth preserves contingency runway through Month 18.

Illustrative milestone framework. PMF metric to be agreed; customer, ARR and retention targets must match the revised financial model. Repeatable growth and four-market pilots move out of the funded window into the seed-funded phase.

14 — The Raise

US$1.5M pre-seed. One objective: product-market fit.

A 12-month runway to prove product-market fit, with seed targeted to close at Month 15.

• Sales and marketing / controlled GTMUS$525,000
• Product and engineeringUS$375,000
• Cloud, support and DevOpsUS$100,000
• G&A and complianceUS$250,000
• Facilities, tooling, recruitment and capexUS$250,000

Any investment will be made solely in OPAL Enterprise Systems, Inc. and will be subject to definitive investment documents.

Connect with us